Embracing the Fear of Failure as an Entrepreneur

Fear of failure stalks the world of the entrepreneur, from losing key clients to running out of money. As a professor at Baylor University and author of How Fear Helps (and Hurts) Entrepreneurs, Gabriella Cacciotti found that fear of failure is widespread and has both negative and positive effects on motivation, decision making, and behaviour. Gabriella offers Anthony Lacavera insights on how to anticipate and manage fear, particularly for entrepreneurs.