How Blippar is Bringing Augmented Reality to Major Brand Strategies

Bringing augmented reality to the real world. Some of the biggest companies in the world, including Procter & Gamble, Audi, Porsche, and more are turning to Blippar for help implementing augmented reality into their branding strategy. Anthony Lacavera sits down with CEO Faisal Galaria as he discusses how the company is reshaping the ways brands interact with consumers.