Uncover: Advancing Skincare for Women in Africa

Sneha Mehta, Co-Founder & CEO, Uncover, shares how her company is addressing the unique skincare needs of women with melanated skin across Africa. By combining South Korean expertise with local insights, Uncover creates personalized, data-driven skincare solutions tailored to the continent’s growing beauty market. From incorporating traditional African botanicals to leveraging digital platforms for community engagement, Uncover is redefining beauty through technology and inclusivity. Discover how Uncover is overcoming challenges like high import duties and fragmented distribution while empowering women to take control of their skincare journey.