The Evolution of Consumer Content with Codec and Phrasee

With new technologies like AI and machine learning, the line between art and science is continuously blurring. Using AI, companies are now able to measure what resonates with audiences, and develop captivating content for consumers. Anthony Lacavera speaks with two pioneers in AI-driven content creation: Co-Founder and CEO of Codec Martin Adams, and Co-Founder and CEO of Phrasee Parry Malm.