The AI Smartphone Revolution: Inside MediaTek

Artificial intelligence is moving out of the cloud and directly into the devices we use every day. That shift is forcing a rethink of how smartphones are designed, from the chips that power them to the experiences they enable.

MichaelBancroft‬ speaks with Will Chen, Deputy General Manager of the Wireless Business Group at ‪MediaTek‬, about the race to make powerful AI run directly on devices. Chen explains why the next generation of smartphones will move beyond touch-based apps toward conversational, AI-driven experiences that act more like a trusted personal assistant.

But bringing AI onto devices at global scale comes with real challenges—from power consumption and memory demands to the cost of building advanced chips. The conversation also explores how companies like MediaTek are working with smartphone makers to deliver advanced AI imaging, more inclusive camera systems, and new creative tools across both flagship and mass-market devices.

As AI becomes embedded inside everyday technology, the hardware decisions being made today will shape how billions of people interact with their phones tomorrow.