How AI Is Bringing Elite Football Analytics to Grassroots Teams

Talent exists everywhere in football, but access to high-quality performance analysis doesn’t. Jeet Karmakar, Founder and CTO of StepOut, shares how his company is changing that by converting everyday match footage into reliable, elite-level sports analytics for grassroots clubs, academies, and developing players around the world.

StepOut was built to solve a real problem: most youth and grassroots teams can’t afford expensive camera systems or dedicated analysts. By combining AI with human auditing, StepOut delivers highly accurate insights from the footage clubs already have, while maintaining trust through transparent, video-backed data that coaches can rely on.

This conversation explores how technology can support coaching judgment rather than replace it, how customizable analytics align with different playing philosophies, and why data ownership and integrity matter in modern sport. It also looks ahead to near real-time analysis, multi-sport expansion, and how AI-powered tools are reshaping the way coaches ask questions and make decisions.