Showing Photos as They’re Meant to Be Seen

Photography is no longer just about lenses and shutters—it’s about code, algorithms, and understanding how we see the world. Michael Bancroft‬ sits down with Frédéric Guichard, CEO and CTO of ‪DXOMARK‬ to explore how camera image quality has shifted from hardware to software, and what that means for the next billion smartphone users in Africa, Southeast Asia, and Latin America.

Frédéric reveals how the tiniest algorithmic choices can shape the way people look on camera, why regional preferences are rewriting the rules of photography, and how DXOMARK is pioneering fully automated labs to test fairness across skin tones and lighting conditions. From the science of measurement to the art of tuning AI to human taste, this conversation uncovers the hidden logic behind every perfect shot and shows how the next generation of cameras is being designed for the world—not just the tech specs.

Watch as they dive into the future of imaging, where algorithms meet human perception, and discover how technology is redefining what “good photography” really means.